The Ultimate Lead Generation Plan by Matt Bacak

These are my personal book notes on The Ultimate Lead Generation Plan by the author Matt Bacak.

If you like what you read, please consider buying the book.

Let's dive in.

Table Of Contents

  • Foreword
  • Introduction
  • Chapter 1 - Controlling Your Future
  • Chapter 2 - Can You Really Help Me
  • Chapter 3 - The 3 Different Types of Sites I Use
  • Chapter 4 - Destroying Big Myths
  • Chapter 5 - How To Create and Control Markets
  • Chapter 6 - List Building and Lead Generation Exposed
  • Chapter 7 - Is it better to have a big list or a small list?
  • Chapter 8 - Matt’s Top 5 List Building Strategies
  • Chapter 9 - Are People Really Looking For You?
  • Chapter 10 - Can I Buy My Way To The Top?
  • Chapter 11 - Get Free Traffic to Your Web Site
  • Chapter 12 - Don’t Get It Right, Get It Going
  • Closing Ideas And Magical Thoughts
  • Contacting The Author
  • Glossary
  • Checklist

“The million-dollar skill in business is learning how to generate quality leads for your business.”

Mike Litman (From The Foreword)

Key Concepts & Ideas

It’s all about having your own list. Because your list is your goldmine!

From a sales perspective, realize that a confused mind never buys.

If you want to make a decent income, then go out and sell products and services. But if you want to become insanely rich, what you want to do is create and control markets.

What does it mean to create and control markets?

I’m talking about building your list, building your newsletter and building your e-zines.

I am talking about you having the ability to send out emails that make huge things happen for you.

Matt’s Top 5 List Building Strategies:

  1. Using Joint Ventures
  2. Using Articles
  3. Search Engine Traffic (SEO)
  4. Advertising
  5. Press Releases

(remark: Keep in mind this book is from 2006... I'm sure Matt's list looks very different today, but the use of organic traffic (via SEO and content marketing) as well as paid traffic (via advertising, PPC, etc.) and joint ventures would clearly be near the top of that "updated list".)

I swear this is one of the most important, biggest things that I want you to understand and act on:

Start building your list now - do not wait.

You want to do it right now.

Testing is essential to your results.

We test things like: Where to place things on a site, what colors work best, what words work best, and we always test headlines.

Act (Now) And Grow Rich - Don't hesitate.

Two Common Characteristics Of Highly Successful People

  1. Highly Successful People are ACTION ORIENTED.
    This means they take action immediately when a good opportunity presents itself.
  2. Highly Successful People are EDUCATION FOCUSED.
    This means that they take it upon themselves to know everything they possibly can about their field, and they learn from many different sources.

It is your responsibility to go out there and do this.

Think of the lives that you can change.


This concludes my book notes on The Ultimate Lead Generation Plan by Matt Bacak.

My book notes only covered small parts of the book, if you like what you read, please consider buying the book.

Stay awesome,

Your Online Business Dude

PS: Start and Grow Your Own, Profitable Online Business (And Powerful Lead Generation System) With This Exact, Step-by-Step Blueprint - 100% Free Download! You're welcome! 😉

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