These are my personal book notes on The Ultimate Lead Generation Plan by the author and email marketing legend Matt Bacak.

This book already is a few years old, but I think it’s very worth and valuable to study the original published materials by the best marketers of our time.

And Matt Bacak clearly is one of them.

Make sure to check out my review of Matt’s Secret Email System here.

Let’s dive in.


  • Title: The Ultimate Lead Generation Plan
  • Subtitle: Discover A Proven But Little-Known System To Tap Into Your Niche Market, Bring In More Leads, Sell More Products, And Explode Your Internet Sales
  • Author: Matt Bacak
  • Author’s website:
  • First published: 2005
  • Type: non fiction
  • Genre: marketing
  • Rating: 3/5
  • Recommended: Yes

The million-dollar skill in business is learning how to generate quality leads for your business.
- Mike Litman

Table Of Contents Of The Book

  • Foreword
  • Introduction
  • Chapter 1 - Controlling Your Future
  • Chapter 2 - Can You Really Help Me
  • Chapter 3 - The 3 Different Types of Sites I Use
  • Chapter 4 - Destroying Big Myths
  • Chapter 5 - How To Create and Control Markets
  • Chapter 6 - List Building and Lead Generation Exposed
  • Chapter 7 - Is it better to have a big list or a small list?
  • Chapter 8 - Matt’s Top 5 List Building Strategies
  • Chapter 9 - Are People Really Looking For You?
  • Chapter 10 - Can I Buy My Way To The Top?
  • Chapter 11 - Get Free Traffic to Your Web Site
  • Chapter 12 - Don’t Get It Right, Get It Going
  • Closing Ideas And Magical Thoughts
  • Contacting The Author
  • Glossary
  • Checklist

Key Concepts & Ideas

It’s all about having your own list.

Because your list is your goldmine!

From a sales perspective, realize that a confused mind never buys.

If you want to make a decent income, then go out and sell products and services.

But if you want to become insanely rich, what you want to do is create and control markets.

What does it mean to create and control markets?

I’m talking about building your list, building your newsletter and building your e-zines.

I am talking about you having the ability to send out emails that make huge things happen for you.

Matt’s Top 5 List Building Strategies

  1. Using Joint Ventures (remark: This still seems to be his prefered method of building and expanding his lists, as Matt recently launched The Secret Email System mostly with the help of JVs/affiliates)
  2. Using Articles
  3. Search Engine Traffic (SEO)
  4. Advertising
  5. Press Releases

General remark: Please keep in mind this book is from 2005…

I’m sure Matt’s list looks slightly different today, but

  • paid traffic/media buying (via lead generation advertising and remarketing), and especially
  • joint ventures (with affiliates)

would very likely still be near the top of that “updated list”.

The Single Most Important Take-Away From The Book

Start building your list now - do not wait.

If you’re not already building and growing your email list, start right now!

Testing Is Essential

Testing is critical for getting great results.

We test things like:

Where to place things on a site, what colors work best, what words work best, and we always test headlines.

Two Common Characteristics Of Highly Successful People

  1. Highly Successful People are ACTION ORIENTED. This means they take action immediately when a good opportunity presents itself.
  2. Highly Successful People are EDUCATION FOCUSED. This means that they take it upon themselves to know everything they possibly can about their field, and they learn from many different sources.

It is your responsibility to go out there and do this.

Think of the lives that you can change.

Closing Thoughts

My book notes only cover small parts of the book.

So if you like what you read, please consider buying the book from the author.

Thank you for reading and stay awesome,

Tim for Online Business Dude

PS: Start And Grow Your Own, Profitable Online Business From Scratch, Step-by-Step, Today!

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