The Power of Habit by Charles Duhigg – Intentionally change your habits, here is how

This is my book review of The Power of Habit by author Charles Duhigg.

AuthorCharles Duhigg
TitleThe Power of Habit
SubtitleWhy We Do What We Do in Life and Business
First published2012
Buy the bookThe Power of Habit on Amazon

My personal notes on The Power of Habit by Charles Duhigg

This book explains the science and mental processes of habit creation and reformation.

Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

The Power of Habit by Charles Duhigg

Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize – they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.

The Power of Habit by Charles Duhigg

In the first part Charles explains the habit loop pattern. It consists of a cue, a routine, and a reward. These components help us understand how to change bad habits or form good ones.

As people strengthened their willpower muscles in one part of their lives – in the gym, or a money management program – that strength spilled over into what they ate or how hard they worked. Once willpower became stronger, it touched everything.

The Power of Habit by Charles Duhigg

The golden rule of habit change states that if you keep the cue, replace the routine, and keep the reward, change will eventually occur.

Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.

The Power of Habit by Charles Duhigg

Belief is a critical element of change. Often people who join groups like accountability groups are better off than those who act alone as individuals. 

It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviors.

The Power of Habit by Charles Duhigg

A keystone habit is a routine that is capable of initiating new habits in the lives of people.

Typically, people who exercise, start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.

The Power of Habit by Charles Duhigg

You have to have the willpower to change a habit, or more precise the routine. Otherwise, the old habit will unfold automatically.

When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit – unless you find new routines – the pattern will unfold automatically.

The Power of Habit by Charles Duhigg

If you liked the review, read the book

The Power of Habit on Amazon

Stay awesome,

Your Online Business Dude

Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.

The Power of Habit by Charles Duhigg

The $100 Startup by Chris Guillebeau – A Practical Guide For Entrepreneurs

This is my book review of The $100 Startup by author Chris Guillebeau.

AuthorChris Guillebeau
TitleThe $100 Startup
SubtitleReinvent the Way You Make a Living,
Do What You Love, and Create a New Future
First published2012
RecommendedYes (Hell Yeah!)
Buy the bookThe $100 Startup by Chris Guillebeau on Amazon

My personal notes on The $100 Startup by Chris Guillebeau

I’m following Chris for quite a while already and read a lot of his published content. He’s a smart dude and his writing style is just awesome!

Don’t waste your time living someone else’s life.

The $100 Startup by Chris Guillebeau

Many aspiring business owners make two common, related mistakes: thinking too much about where to get money to start their project and thinking too little about where the business income will come from.

The $100 Startup by Chris Guillebeau

If you’re still in the “wantrepreneur” stage but haven’t started anything yet, get this book! It’s full of great stories of people who started acting on their dreams. Who took the leap, started their hustle and overcame their excuses.

The new reality is that working at a job may be the far riskier choice. Instead, take the safe road and go out on your own.

The $100 Startup by Chris Guillebeau

Spend only on things that have a direct relationship to sales.

The $100 Startup by Chris Guillebeau

Chris itself doesn’t just talk but walks his talk, a genius in turning ideas into businesses.

Ask three questions for every idea: a. How would I get paid with this idea? b. How much would I get paid from this idea? c. Is there a way I could get paid more than once?

The $100 Startup by Chris Guillebeau

If you make your business about helping others, you’ll always have plenty of work.

The $100 Startup by Chris Guillebeau

The author looked for and found many people who did it like him: They all found a way to “opt out” of the traditional employment system to create and pursue something meaningful.

When all else fails, ask yourself how you can help people more.

The $100 Startup by Chris Guillebeau

Chris emphasizes this point again and again throughout the book: It’s all about HELPING PEOPLE. That’s why he’s thriving and will continue to do so.

If I needed money, I learned to think in terms of how I could get what I needed by making something and selling it, not by cutting costs elsewhere or working for someone else.

The $100 Startup by Chris Guillebeau

Compared with working just to make a living, it’s much easier to do what you love and get paid for it. You just have to find the right passion, the right audience, and the right business model.

The $100 Startup by Chris Guillebeau

If you liked the review, read the book

The $100 Startup by Chris Guillebeau on Amazon

Stay awesome,

Your Online Business Dude

The basics of starting a business are very simple; you don’t need an MBA (keep the $60,000 tuition), venture capital, or even a detailed plan. You just need a product or service, a group of people willing to pay for it, and a way to get paid.

The $100 Startup by Chris Guillebeau

High Ticket Affiliate Marketing – The Holy Grail of Making Money Online?

The other day I came across another “big ticket” affiliate marketing program.

Chances are, if you’re part of the internet marketing industry for a while, you came across them.

And while a high commission for any successful sale sounds great, most of these programs have a rather short market lifetime. In this article I’ll point out why that is the case and address a couple of common, serious issues with high ticket affiliate programs.

Help Me, I Don’t Earn Enough Money!

Yes, we all want to make money with our online businesses.

And because recommending 2,99 USD e-books for a whopping 0,20 USD affiliate commission doesn’t pay the bills, we look for alternatives.

Plus, we might want to scale our online business at one point, for example through PPC advertising. But how can we profit if we work only for very small commissions?

Now you have a couple of options:

  • Going for recurring commissions
  • Creating more (niche-)websites
  • Offering more products within our niche
  • Going for high-priced products (big ticket or high ticket affiliate marketing)

Let’s take a look at recurring commissions

Many experienced affiliate marketers go for the recurring commissions and therefore recommend mostly SaaS companies and their products and services.

These companies usually try their best to keep retention rates high, therefore they have to keep the customer happy so they earn more money. (higher CLV, customer life time value)

That’s in general a good thing. Usually, that lead to continues efforts by the company to improve the  products and services offering and keeping high standards.

How about creating more (niche-)websites?

That’s an excellent idea!

This way you build new income streams that are highly diversified.

Unfortunately, most people are lazy and don’t want to do the work. So they look for “better” options.

How about offering more products?

Another good idea!

And we as affiliate marketers don’t even have to come up and create those products ourselves, because so many good products with good affiliate programs are already out there.

Of course, this means we would also need to create more content, explain why another product might be a better fit, and that means: More work.

So let’s look for a seemingly “easier” option.

High ticket affiliate marketing programs must be the solution, right?

So many internet marketers, especially aspiring affiliate marketers, try to take a shortcut and go for the quick money.

It’s a very bad idea to try to make money fast and go after the get rich quick schemes. Why?

They’re selling out!

Affiliate marketers who chose this route compromise their integrity and authenticity for the quick buck.

There’s no problem with a truly high value product and a company or vendor paying a high commission to it’s affiliate.

The problem arises when the product – if we are honest with ourselves – is not representing even closely enough value for the price

I see experienced marketers now freaking out and shouting: “But the value is highly subjective!” and “If it wasn’t good, people wouldn’t buy it, right?”. Wrong!

Most people simply didn’t know better and got sucked in. Now they have to continue marketing the big lie because it’s a “pay to play” system. And they already bought into it.

Let’s be real: It’s one thing charging for a very well organized, thought-through, well produced video course that provides tons of value.

But it’s just not okay charging thousands of dollars for an empty promise and the lure of making a ton of money in a very short period of time, seemingly easy.

Here’s the biggest secret of this shady part of the internet marketing industry: Everyone involved into what I just described knows exactly what I’m talking about.

But most prefer lying to their clients, making it all sound ridiculously easy in exchange for a lot of money.

It attracts the wrong people

Marketing the method as “easy to do”, “done for you”, “we have the finished funnel including massive upsells for you”, “you just need to drive traffic”, “easy traffic through PPC”, you’ve read it all, is highly misleading.

Again, everyone involved knows it: The product vendor and promoting affiliates.

Another fact that everyone involved in this industry knows: 80% of all affiliates make zero to almost none money. That’s no surprise when you think about above scenario: Newbies promoting to newbies.

Unfortunately that means there’s room for unethical marketers to promote these ideas to newbies.

How can you quickly check for yourself if you’re in a trap?

Simple: Just ask yourself why you bought into the program in the first place. And be honest with yourself.

If you’re part of a program mainly because of potentially high commissions, and not because you love the product or service provided, you’re in it for the wrong reason.

But if you’re in it because you want to build a sustainable, professional online business, and you understand you’re in it for the long-term, that it takes time and effort to succeed, then it’s different.

If all a program has to offer is a high ticket sales funnel with lots of upsells, and you don’t really care about the products offered, then you might want to reconsider joining.

And if you’ve already bought into one of those big ticket affiliate programs and you feel you’ve been ripped off, please report your case and inform the Federal Trade Commission about the scam.

Plus, please let us know in the comments below. Thanks for reading, and as always:

Stay awesome!

Your Online Business Dude