No B.S. Wealth Attraction In The New Economy By Dan S. Kennedy

These are my book notes on No B.S. Wealth Attraction In The New Economy by the author Dan S. Kennedy.

Let’s dive in.


  • Title: No B.S. Wealth Attraction In The New Economy
  • Subtitle: Adapt to new business realities, gain extreme marketplace advantage, profit from new economy customers
  • Author: Dan S. Kennedy
  • Author’s website:
  • First published: 2010
  • Type: non fiction
  • Genre: marketing / personal development / wealth
  • Rating: 4/5
  • Recommended: Yes

Our brains become magnetized with the dominating thoughts which we hold in our minds, and, by means with which no man is familiar, these ‘magnets’ attract to us the forces, the people, the circumstances of life which harmonize with the nature of our dominating thoughts.
- Napoleon Hill

Table Of Contents Of The Book

  • Acknowledgments
  • Preface: How To Make Yourself Magnetic to Money
  • Section I: Wealth Magnets
    • Wealth Magnet 1: No Guilt
    • Wealth Magnet 2: Unequivocal Belief In Abundance
    • Wealth Magnet 3: Break Free of “Fairness”
    • Wealth Magnet 4: Accepting Your Role and Responsibilities
    • Wealth Magnet 5: No Fear
    • Wealth Magnet 6: No Excuses
    • Wealth Magnet 7: Speak Money
    • Wealth Magnet 8: Be Somebody
    • Wealth Magnet 9: Be Somewhere
    • Wealth Magnet 10: Do Something
    • Wealth Magnet 11: Demonstration
    • Wealth Magnet 12: Follow-Up
    • Wealth Magnet 13: Integrity
    • Wealth Magnet 14: Ask
    • Wealth Magnet 15: Domino Opportunity
    • Wealth Magnet 16: Passion
    • Wealth Magnet 17: See What Isn’t There
    • Wealth Magnet 18: No Boundaries
    • Wealth Magnet 19: Clarity
    • Wealth Magnet 20: Independence
    • Wealth Magnet 21: Think Value, Not Time
    • Wealth Magnet 22: Think Equity, Not Income
    • Wealth Magnet 23: Marketing Prowess
    • Wealth Magnet 24: Behavioral Congruency
    • Wealth Magnet 25: Act Wealthy to Attract Wealth
    • Wealth Magnet 26: Energy From People
    • Wealth Magnet 27: Courage
    • Wealth Magnet 28: Pace
  • Section II: Bonus Chapters
    • How a Small University Went from Stodgy to Spectacular using Wealth Attraction Magnets
    • The Reinvention of the Barbershop with Wealth Attraction
    • It’s No Wonder He’s So Successful. Look At…
  • Section III: Wealth Resources
    • Bank of Wealth Resources
  • About the Author

Key Concepts & Ideas

Ultimately, it is my contention that wealth attraction is more about doing than thinking.

A great deal of discovery and growth and progress and success is preceded by discomfort.

If you believe wealth is unlimited, there’s no such thing as a share of it.

Everybody’s share is unlimited.

There’s nothing to have a share of.

There’s only unlimited.

When you think in terms of being in the business of creatively meeting the needs and interests of individuals, it’s obvious that the size of the market available to you is limited only by your own creativity and initiative.

​Similarly but subconsciously, if you believe, at all, on any level, that wealth is limited, that there’s not plenty to go around, you will hold back, you won’t take everything that’s right in front of you.

Your emotions about wealth will be cautious, measured, restricted, suppressed, timid.

But there are a lot of people who do, at some point, start seriously trying to figure out how they might convert their knowledge, ability, time, energy, and effort into real wealth.

Your wealth is addition for you but subtraction for no one.

The more aware you make your own mind - conscious and subconscious - of just how much affluence there is, just how much money is moving around, the more easily you will attract wealth.

The truth, known to all smart marketers is:

Everybody somehow finds plenty of money to buy whatever they decide they want to buy.

​One of the keys to turning your wealth attraction power on to max is acceptance of all the responsibility for your outcomes in life.

The nature of your customers, the responsiveness of your customers, the buying behavior of your customers in their relationship with you is your responsibility - not theirs and not anybody else’s.

I am absolutely convinced that if you don’t do well financially in America today, it is either due to utter ignorance of opportunity or choice.

It definitely is NOT due to lack of opportunity.

You need to be convinced of this, too.

The marketplace does not function on fairness.

If that were true, top talent would always win out; we know it does not.

Responsibility is a very powerful wealth attractant.

You don’t get what you (inherently) deserve.

You get what you deliberately and intentionally attract not only by who you are but also by what you think, say, do, and get others to do.

By the situations, circumstances, contacts, relationships, and opportunities you engineer.

In many ways, The New Economy is even harsher in its rejection of those who feel entitled by virtue or talent or some similar attribute, because consumers have so many more choices in every category, so much more media vying for their attention, so much more competition by creative, aggressive, determined, and persistent entrepreneurs and marketers who do accept full and complete responsibility for their outcomes.

On the other hand, The New Economy offers greater opportunity than ever for those who “get it.”

Rules such as ‘if I hold positive thoughts about prosperity, money will just start pouring into my life’ are just too simplistic to work… money exists in the physical domain. Money doesn’t come as the result of thoughts in the metaphysical realm; it comes as the result of actions in the physical domain
- Maria Nemeth

Money moves based on non-judgmental market forces, not morality.

If you want to easily attract a lot of money, you have to come to grips with what money is and isn’t, the very nature of money, the energy of money, and how money moves about from one home to another.

Money doesn’t have a conscience.

It’s paper.

That’s all it is.

It’s just paper.

It doesn’t know if you’re a priest or a pornographer.

Money does not go to need.
- Jim Rohn

Anyone who focuses on their need attracts more need.

Here are cause-and-effect principles of wealth attraction completely separated from virtue.

Forget the entire idea of entitlement.

Focus on engineering - on engineering a situation for yourself that weaves together all the magnetic forces that influence the movement of money and puts them to work on your behalf.

Truth is, everyone is opportunistic.

Entrepreneurship is all about opportunism.

Entrepreneurial success and wealth creation, as well as wealth attraction, requires a willingness to risk and experience failure, and the emotional resiliency to recover from it quickly, decisively, passionately, and persistently.

Hardly anybody gets to success via a straight line.

But confidence magnetically attracts it, because confidence reflects real understanding and everyone and everything is attracted to understanding.

Power is derived from taking responsibility, weakness from disavowing it.

[…] there is a lifestyle sacrifice and discipline and unique responsibility required.

As an entrepreneur, you are going to screw up.

What’s important to understand is that the world watches and responds to the way you handle these situations.

The habit of excuse making is the worst of all habits.

We live in a celebrity-obsessed culture, a celebrity-driven marketplace.

No matter your market - CEOs or ditch-diggers, young or old, poor or superaffluent - it is influenced by and attracted to celebrity.

So it is smart to make yourself into a celebrity.

Expert status is very magnetic.

Fortunately, it is a self-created, self-manufactured asset.

An important point to remember about self-manufactured expert status is that the smaller, narrower, and more specific the market you want to appeal to, the easier it is to fashion and present yourself as an expert in it, and to become known and accepted as such.

Almost any entrepreneur can be somewhere via speaking, writing, publishing, networking, even serving, with it all carefully chosen to facilitate the right people taking notice and ultimately seeking him out for advice and information or bringing him new opportunities.

One of the things I try to get every entrepreneur, marketer, and professional to think about is being in more places than anyone in their category of expertise or services typically puts himself.

Be everywhere that’s relevant, everywhere your ideal customer or clients are, and be omnipresent in those environments.

Motion beats meditation.
- Gary Halbert

More than ever, it’s necessary to put premium and priority on action.

Problems rarely improve with age.

Opportunities wait for no one.

If poor people knew how shockingly ordinary millionaires were, there’d be a lot more millionaires.

[…] But there is one thing they all do that the vast majority of the population doesn’t.

The “little” difference is the subject of (Robert) Ringer’s book: these people take action.

The act of taking action is, in and of itself, a magnet for opportunity and wealth.

Being the one that takes action is entirely a matter of choice.

Everybody has ideas.

Everybody has latent talents.

Everybody has ability.

Few act on them.

And make no mistake:

There is no wealth to be found in an idea.

There is only wealth to be had from acting on an idea.

I have had more demand than supply of me, and waiting lists of clients for many years because of my daily discipline of doing at least one proactive thing to attract business every single day.

The biggest life lesson I learned is that you have to discipline yourself to do the work. If you want to accomplish something, you can’t spend time hemming and hawing and making excuses. You actually have to do it. I still have to go home every single day, know where I am, what I’m doing - and include 45 minutes of practice on my clarinet, because I want to play. I want to write, too, so I get up, go in, close the door and write. You can’t string paper clips and get a pad ready and play around.
- Woody Allen

Closing Thoughts

My book notes only cover small parts of the book.

So if you like what you read, please consider buying the book from the author.

Thank you for reading and stay awesome,

Tim for Online Business Dude

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