38

Income Producing Activities (High Value & Impact Tasks) for Online Business Owners

Direct Response Customer Lifecycle Marketing

No time? No Problem!


If you're looking for a Cheat Sheet of the Revenue Producing Activities and High Impact Tasks, simply

Download my Free Online Business Blueprint (PDF) here.

The Income Producing Tasks Cheat Sheet (PDF) is included!

We don’t want to waste any time, so the question is:

What actions really put money into your pockets as online business owners and affiliate marketers? What tasks drive revenue and truly add to our bottom line?

First, let’s put things into perspective:

How Does Any Business Generate Revenue?

Simple: By making sales.

Any business has to sell products and/or services to people in order to generate revenue.

Nothing happens until someone sells something.

Peter Drucker

So the question becomes:

How To Generate Sales With An Online Business?

It’s a simple two step process:

  1. Getting the attention of a potential customer.
  2. Selling him/her your products or services.

I go into way more detail into both core concepts in my Online Business Blueprint (PDF). You can download it for free here.

In online marketing lingo we say traffic and conversion.

It Comes Down To: Making This Simple Process Economically Work

What’s the simple process again?

  1. Getting eyeballs on your content (the traffic / “getting the attention”-part)
  2. Building respect, trust and rapport with the potential prospect by providing lots of value and expert positioning
  3. Making the sale (the conversion / “making the sale”-part)

What does it mean to make this economically work?

It simply means: Making a profit.

Or in different words: You pay less for the client attraction (getting the attention) than you make back from those people. (customer lifetime value / LTV)

The Most Common Newbie Mistake

Most beginning entrepreneurs make the mistake of trying to be profitable after the first sale. (front-end product)

But we want to build a true business here, not some short-lived gimmick, right?

Turn Pro: Build Honest And Valuable Relationships

If you focus on developing a great relationship with your clients (plus having a powerful back-end product/service line in your funnel, that actually produces results for your clients), you can spend significantly more money on the client attraction part and still be profitable. (long-term/back-end approach of doing business)

So let’s focus on providing value and building true relationships.

Building Rapport With Potential Clients

The “building trust and rapport”-part is often referred to as KLT or RTR:

KLT: The potential customer has to Know, Like and Trust you.

RTR: You have to work on creating Respect, Trust and Rapport with him.

As an affiliate marketer, you don’t really make the sale but instead prepare it. You prepare the sale by providing value first, educating your potential client, position yourself as the expert authority in your chosen niche and then making an honest recommendation.

That’s why above statements (KLT/RTR) remain highly important, because in order to successfully make a recommendation for a product or service, the potential client has to know, like and trust you first.

If you try to force things too much, you come across as a sleazy salesperson; think used-car salesman. You might make an occasional sale, but it’s neither fun nor very efficient…

So What Can We Specifically Do? What Actions Truly Add To Our Bottom Line?

Now that we know we have to make and prepare sales, we know we have to work on:

  1. Getting more people to get to know us and see what we have to offer (generating more traffic)
  2. Building a stronger, more trustworthy relationship with them by providing more value so more interested poeple buy from us (conversion rate optimization)
  3. Offering higher value, higher quality and ultimately better results producing offers in front of them (increasing client’s LTV)

First, we have to learn these activities and acquire the necessary skills to be able to perform these, then we have to consistently apply them to constantly add to our bottom line.

Please read the last sentence again, it’s the key.

Simple as that. Let’s look at these activities in more detail:

How Can We Generate More Traffic?

Here’s two ways to look at this:

First, you can figure out where your audience / ideal clients hang around and spend time online.

This could be social media networks, forums, FB groups, YouTube or performing searches on search engines, but it could also be something entirely different and not mentioned here.

Second, you could take a look at the most visited locations online and try to get your message in front of the right people there.To give you an idea, check out the top 500 sites on the web according to Alexa.


Traffic Generating Activities

  • Paid Traffic / Media Buying / Advertising
    • PPC Campaigns (Google / Bing / FB / …)
    • Coming up with new angles
    • Adding Ad Groups
    • Adding Keywords
    • Adding Ad Creatives
    • Testing and Optimizing
  • Display / Banner Ads
  • Native Ads
  • Sponsoring Posts / Advertorials
  • Social Media Marketing
  • Joint Venture Projects (JVs)

  • “Free” Traffic Generation / Organic Traffic / SEO
    • Building websites
    • Keyword research
    • Adding content (Coming up with new angles / categories / infographics / videos / …)
    • Revamping old content
  • Content Marketing on 3rd Party Platforms
    • Video marketing on YouTube
    • Publishing articles on Medium or LinkedIn
    • Guest posting on blogs, magazines, …
    • Providing value on discussion boards, forums, facebook groups, reddit, answering questions on quora, participating in highly-targeted, niche-related websites, …

Conversion Optimization Tasks

  • Email Marketing
    • Creating new, high quality but easy to consume lead magnets
    • Adding new, dedicated opt-ins / squeeze pages
    • Providing more value by adding new emails
    • Testing and optimizing (working on subject lines, optimizing open- and click rates)

  • Working on Your Offers
    • Creating new offers, finding new and better ways of solving problems for your clients
    • Working on your USP
    • Improving and completing existing offers
    • Finding or developing new, excellent products / services (ebooks, courses, training programs, membership sites, saas products, …)

  • Improving the Copy on your website and documents

  • Generally speaking: Coming up with new and better ways to help improve the lives of your target market and getting RESULTS for your clients


That’s it.

I hope you find this resource helpful.

Bookmark this site and get back to it anytime you’re stuck or run out of ideas of how to improve your online business.

Thanks for reading and stay awesome,

Your Online Business Dude

PS: Oh, and make sure to download my free Online Business Blueprint (PDF).

Tim Ikels
 

Hi - I'm Tim, the founder of Online Business Dude. I run a couple of websites, but here I openly share what works for me when it comes to starting and growing online businesses. I believe everyone of us should run their own online business so that we can live an independent and fulfilling life, making a living doing work we love. I specialize in content marketing, SEO and PPC - value first and performance focused. Stay awesome!

Click Here to Leave a Comment Below 38 comments
RoDarrick - May 25, 2019

This is candidly huge information coming from just a source. This has covered up most things needed to get conversion traffic. Though I am a newbie to the world of affiliate marketing, but I could still relate a little well with the information made readily available on this platform. Wow! This will be my guide anytime I’m stuck in my affiliate marketing. Thanks

Reply
    Tim Ikels - May 25, 2019

    Darrick,

    thanks for your comment! Let me know where exactly you’re stuck and I might be able to help…

    Stay awesome,
    Online Business Dude

    Reply
coolbudgetfamilyholidays - May 25, 2019

Thank you for your excellent article,

You cover some very interesting areas to attract traffic to your website and the philosophy of building a website for the long term rather than the short term is definitely worth noting.

I note in your article you recommend paid advertising to increase traffic to your website such as PPC Campaigns. Is this something you have personally tried and did you notice a significant increase in traffic to your website.

Reply
    Tim Ikels - May 25, 2019

    Hi,

    thanks a lot for your comment!

    In fact, I attract most of my traffic (for this website) via PPC paid traffic campaigns / media buying.

    I like to get and stay in personal touch with my clients and help and work together with them on their projects and affiliate marketing campaigns, so I funnel most of my traffic to the free Online Business Blueprint (PDF).

    Hop on my email list, get in touch with me and we get you started with profitable PPC advertising!

    Stay awesome,
    Online Business Dude

    Reply
Khobayer Khan - May 25, 2019

Hello Tim,

This article is an important part of affiliate marketing. In your article, you discuss how can get more and more traffic. We can get more traffic by paid advertisement but here I think that investment is too high. 

But gather more traffic using social media is a great idea. This is really very helpful for who will enter affiliate marketing as a beginner. 

Thank you for your wonderful article.

Reply
    Tim Ikels - May 25, 2019

    Khobayer,

    thank you very much for your comment! Let me know if you have any questions…

    Stay awesome,

    Your Online Business Dude

    Reply
Cris - May 25, 2019

So much useful information here with actionable advice. I have used primarily SEO techniques with my website, and have only just begun to learn about ads, ppc, funnels, etc. This puts everything I’ve been researching into an outline that I’ve bookmarked so I can reference again later. Thanks for the link to the 500 sites by Alexa. I look forward to reading that today. I think these methods will definitely help me find additional traffic sources.

Reply
    Tim Ikels - May 25, 2019

    Thanks a lot, Chris!

    Let me know if I can help you with anything… I’ll add some useful PPC cheat sheets and resources to our FREE Online Business Blueprint (PDF) soon!

    Stay awesome,

    Online Business Dude

    Reply
Rana - May 25, 2019

Hi Tim

This is a great informative and educative article about affiliate marketing. I have already started working in affiliate marketing. After reading your article, I learned how to increase traffic. I got a new idea after reading your article. Social media and YouTube are a good idea to increase traffic. Your article is very useful for beginners.

Thank you very much for such a remarkable article. 

Reply
    Tim Ikels - May 25, 2019

    Rana, thanks for your comment! 🙂

    Reply
bruce - May 25, 2019

Thank you for posting this blog. It has so much useful info, some of which I need to apply to projects.

Reply
Bruce - May 25, 2019

I really liked your article. I like how it started very simplistic, almost like the “for dummies” approach, then it worked it’s way into the topic with intense information and suggestions and links. The Alexa link was a great add in to this blog.  I’m still learning, and because I’m new, some of the lingo went a little over my head but that just means I have something new to research. I dig research. Only suggestion I have about the blog is to add some visuals. photos here and there just to keep the attention from start to finish. Blogs can feel longer than a thousand words without visuals. You did a fantastic job breaking up the paragraphs..  

Reply
    Tim Ikels - May 25, 2019

    Thanks a lot for your comment and suggestions, Bruce!

    Reply
shareyourbump - May 25, 2019

Tim,

Thank you for breaking down the digital marketing steps in a language that beginners like myself can fully understand. Your information was obviously well researched and will be very useful as I continue to try to learn and understand the online business. Your article is very thorough and well written. 

Best,

Dee

Reply
    Tim Ikels - May 25, 2019

    Hey Dee, thank you so much for your comment! 🙂

    Stay awesome!

    Reply
Edwin Bernard - May 26, 2019

I’m so glad I came across your article. You provided a clinic on how to approach the complete cycle of Internet Marketing. We tend to lose sight of what is truly important. I like to feel that if the actions you suggest are carried out, namely building relationships with potential customers, sales will be a by-product. I had never seen profit defined in the way you did. Brilliant.

In my experience I appreciate when companies make me feel special. That they have my interest at heart more than just making a profit for themselves. Hence if we chose to build a business online, we need to do the same thing for our customers. And when they become repeat customers, that is proof that we are doing things right.

Your article was very timely. Thanks for writing it.

Reply
    Tim Ikels - May 26, 2019

    Very well said, Edwin! Thanks a lot for your comment!

    Stay awesome,

    Your Online Business Dude

    Reply
Fran - May 26, 2019

Wow!  You have written such a complete guide to making money online.  I will refer to your list more than once.  One thing I don’t understand is how to create a funnel.  I don’t understand what  you mean by having a backend product/service line in your funnel.  Perhaps if I knew more about funnels, I’d understand.  

I do agree with the importance of creating a relationship when possible with visitors.  I try to engage them in conversations, and am very happy when they voluntarily contribute information.  

There is so much more to building a website than just writing.  I am learning something new every day.  Your very thorough post gives me a good idea of what skills I really need to work on.  Thanks!

Reply
    Tim Ikels - May 26, 2019

    Hi Fran,

    thanks a lot for your comment!

    I’ll create a seperate article on the topic of (sales) funnels…

    Stay awesome,

    Online Business Dude

    Reply
Faheem - May 26, 2019

Very clear and intuitive breakdown of the main concepts of an online business. I definitely agree, longterm is the way to go.
I think you got just about all the major ingrediënts down. Definitely something to bookmark for later use. Some of these
I wouldn’t have thought about. Better make myself a checklist.

Reply
Positive Home Grind - May 28, 2019

I am so glad to have found your website. I learned a lot form this income producing actions for affiliate marketers’ article.  

At the moment I’m struggling with conversions but then again, I haven’t been doing affiliate marketing long. So, you mentioned some excellent points. I need to find my audience, build trust, and let them get to know me. One step at a time, I guess!

By the way, finding an audience is harder than I thought!

The traffic itself, is a little easier but, so, far I’ve mainly been using SEO methods. After reading this informative post, I realized I need to add additional methods to my blogging strategy.

I’m also always looking for ways to generate more traffic and improve. So, your list of 500 Alexa companies was interesting to read.

Anyhow, I have tried Bing Ads before, but I didn’t have a funnel. So, that may be the reason why it didn’t convert well.

Do you have training on Bing PPC ads? Does PPC ads work with any product?

Anyhow, thanks for your knowledge, this has helped me a lot, much appreciated!

To your continued success.

Kisha

Reply
    Tim Ikels - May 28, 2019

    Hi Kisha,

    I’m working on a PPC cheat sheet and some additional training right now… So make sure to get my FREE Online Business Blueprint (PDF) and I’ll let you know once it’s ready.

    Thanks a lot for your input, Kisha! 🙂

    Stay awesome,

    Online Business Dude

    Reply
Robert J Warneck - May 28, 2019

Tim, this here is the perfect Go-to when trying to figure out the perfect way to attract traffic to my landing page.  I did want to ask , as you mentioned email marketing: I have always had a difficult time finding the right platform to begin an email campaign.  Many programs have “done it for you,” however I am looking where I can tweak the emails my self to sound more genuine and more like myself. I often have trouble taking worthwhile actions that actually produce an income – the biggest having quality conversion rates?   My experience in the past, it was difficult to try all three approaches you mentioned  regarding paid, free and utilization of third parties; because I would not spend money wisely and did not (and still don’t) have enough experience to properly utilize PPC or other paid methods.  I also was never able to find a noteworthy platform that assisted in building a website or how to properly utilize YouTube and the training I found in the past was either bogus, or way too advanced for me to get a handle on.  With that being said, your mentioning of building trust and likability; I would use the struggles I went through to help and show others how to avoid or conquer them, that way they would not have to go through the same anguishes I experienced. With all that being said, do you have any suggestions of worthwhile platforms that can assist in these topics that I am struggling with?  Finding income producing actions as an affiliate marketer can most definitely be a struggle but the information you have put here is very concise and and definitely helpful!

All the Best,

Robert

Reply
HarrySoulMuzings - May 28, 2019

Hey Tim,

That’s a great article, very well structured, straight to the point, amazing information. I’m new to the affiliate world and on a continious learning curve. Some really good ideas you’ve put across here that I had not thought of. Definitely taking a few great tips from here. Thanx for sharing mate.

Kind Regards

Harry

Reply
    Tim Ikels - May 28, 2019

    You’re very welcome, Harry!

    Thanks for your comment!

    Reply
Henry - May 28, 2019

Hey dude! Thank you very much for explaining all this nicely. You kinda took us by the hand as kids and showed us how affiliate marketing works. I recognize that I have made some of the mistakes you addressed here: not paying attention to long-term/back-end approach of doing business. And I’ll pay attention to the things you recommend concerning generation more traffic and optimizing conversions.

Reply
    Tim Ikels - May 28, 2019

    You’re on track, Henry!! 🙂

    Thanks for your comment!

    Reply
Gomer - July 17, 2019

I like the way you showed to us what it takes to build a successful online business. The explanation is very detailed, with bullet points that are so clear and easy to understand. I am online marketer and I find this explanation of yours very helpful.

Among the paid traffic generating strategies, which one do you recommend for a person like me who’s operating in a shoestring budget? But what about PPV or Pay Per View, it seems it was not mentioned in your list here. Is PPV advertising effective?

Reply
    Tim Ikels - July 18, 2019

    Hi Gomer,

    thanks a lot for your comment!

    PPV (pay per view) is just another form of media buying. Depending on your CTR (click through rate), this can be cheaper or more expensive than PPC (pay per click). I usually suggest you start with PPC, as you’ll be able to work with very definite numbers, you can see your average click price, the conversion rate on your landing page and then optimize from there.

    How “effective” media buying in general is, of course completely depends on your campaign. Generally speaking, you want to apply Direct Response Marketing Principles – in other words, put a strong focus on lead generation and Value First Marketing & Sales!

    Hope this helps.

    Reply
Jackson kenny - July 17, 2019

Wow, I think everyone who is involved in affiliate marketing should read this post, you have just explained how to get traffic in such a simple way, this is usually the problem with most affiliate marketers… Also the relationship with customers can truly help build trust. Then you also talked about gathering customers from social media, fabulous idea. Sell value before your product. Great one tim, very great.

Reply
Yukti Arora - August 8, 2019

Really very good explanation about affiliate marketing and i read your complete blog i found something new here so thank you again and keep posting and update with new things.
and please can you share some more about affiliate earning.

Reply
    Tim Ikels - August 8, 2019

    Hi Yukti,

    thanks for your comment!

    Sure, you find all the information about affiliate marketing (what it is, how to earn money with it, …) in my free Online Business Blueprint (PDF).

    Hope this helps.

    Cheers,
    Tim

    Reply
Ankita Sharma - August 19, 2019

Hello,
I have read your full article, your tips are really so amazing and useful, It will really help me… Thank you so much for this informative article…

Reply
    Tim Ikels - August 19, 2019

    Dear Ankita,

    I’m happy that you liked my article and that it was helpful to you.

    Cheers,
    Tim

    Reply

Leave a Reply: