We need to talk about traffic. And why it’s “the lifeblood” and at the center of any online business.
Therefore, let’s quickly define what I mean by online/web traffic:
- People & their eyes/attention.
That’s not according to some theoretical source, but my own definition so we can focus on what’s really important:
Practical ways to lead people to your offers, in order for you to make (affiliate) sales, and ultimately see the commission checks flying in… 😃
Ok, now let’s do this.
How To Get People’s Attention To Our Links And Offers?
“How do I get other people to notice and click on my affiliate link?” must be the most frequently asked question by new online marketers, shortly after they figured out how to get their affiliate links…
So that’s exactly what we’ll focus on in this article: How can we get people’s attention online and make them click on our links?
Or, in other words:
What ways exist to grab the attention of our chosen target market online?
What methods can we use to drive traffic to our (affiliate) offers?
Where are the people that we try to reach online, and how do we get their attention?
But before we answer these questions in detail, we’ve got to talk about…
“Free”/Organic vs Paid Traffic
These are the two major ways to drive traffic online: Content marketing (aka as “free” or organic traffic) and advertising (aka paid traffic or media buying).
A good entry into the topic, and to help you with your decision what’s right for you, is this question:
Do you prefer to invest time or money?
Or in different words: Do you have more time available than money, or do you have some funds available to invest, and you want to see results faster, without spending a lot of time on content creation?
And while I have a clear preference at this stage of running my own online business…
… It’s not exactly a question of “either or”, but rather: What’s my main focus for now?
If you’re a complete beginner, I suggest you do at least some form of organic/”free” traffic generation.
That way you learn a lot of valuable skills, including (but not limited to) copywriting, creating compelling content, keyword research, website creation, etc.
On the other hand…
… We’re obviously in business to make money, right?
Ultimately, we need to spend some money on essential tools. There’s simply no way around it.
And we know that the idea of spending money (on paid advertising) to make money
“Free” Traffic Generation Options
By Far The Best Traffic Source
Your own, existing customer list.
That’s why list building is not negotiable if you’re building a serious business.
Content Marketing On Your Own Platform/Blog (SEO)
Personally, I think this is the best, “free” traffic source available to each and everyone of us.
Does it mean a ton of work? Oh, yes.
I’m speaking from experience.
But is it worth it to build out your very own platform?
It’s the only place online - your own platform - that you actually make the rules.
You are in complete control over aspects and decisions like design, ads, user experience, and the level of interaction.
And if you’re smart, you’re building your own distribution channel. (see list-building)
How Is The Best Way To Go About Building Your Own Platform?
Let’s move on:
Content Marketing On 3rd Party Platforms
The conversation moved on from blogs to social media platforms and a few, huge content delivery platforms.
Providing great content on these traffic-heavy platforms can be really profitable.
But - as with any of these “free” traffic methods - this also means a lot of work.
Similar to what I just described.
Keep in mind that the rules on any 3rd party platform can change at any time.
So in that sense you’re building your business on quicksand.
The big social platforms are not a free lunch.
Most of them ultimately want the customer data and sell advertising.
If the “organic opportunity” gets huge, plenty of new marketers join that platform.
And then the platform will work on reducing organic reach and introducing paid (advertising) options.
We’ve seen that over and over and over again in recent years with basically all social platforms.
So you’re warned.
I’d rather focus on building my business on my own platform… Even if it means that it’ll take longer.
My garden - my rules.
- Step 1: Find an active forum in your niche
- Step 2: Provide lots of value
- Step 3: Have a link in your signature or user-profile that leads people back to your platform, ideally onto your list.
If your chosen forum has ad placements available: See paid methods below.
The end. (of this part: forum marketing)
Free Classified Ad Boards
Please see this article
- Step 1: Find a suitable classified ad board (see link above)
- Step 2: Post your ad
- Step 3: Repeat (but don’t overdo it, otherwise you’ll get banned)
A free, proven, and working method to get traffic to your (affiliate) link.
It’s not really scalable, but it might be a good start for you.
Safelists / “Mailer Sites” / “Lead Service Sites”
Paid Traffic Generation Options
Outsourcing Any Of The “Free” Traffic Methods
The Big Ad Networks
Smaller Ad Networks
Paid Services Or Accounts On Forums, Safelists, Exchanges, Lead Service Sites, Ad Boards, Etc.
to be continued / work in progress
Please come back soon, I promise to finish this article within a couple of days. (May 2021)
PS: Start & Grow Your Own, Profitable Online Business, From Scratch, Today!