The PAS copywriting framework is a tried and true method for selling products or services that can help you to increase your sales online.
PAS stands for problem, agitate, solution.
The PAS framework is an effective tool because it engages the reader in a way that convinces them to buy your product or service.
If you want more information on how PAS works and how it can help improve your conversion rates, keep reading!
PAS (Problem, Agitate, Solution) In Detail
As you can probably guess from its name, the PAS copywriting framework works like this:
- Identify the problem of your reader
- Agitate his/her pain
- Present a solution/product that solves this problem.
The PAS framework is a copywriting and/or advertising strategy for the purpose of convincing a consumer to buy something.
It works extremely well because it is an effective way to engage your reader and has been used by some of the most famous copywriters like Gary Halbert in his marketing.
Why Should I Use PAS In My Copywriting?
The PAS framework helps us to sell more products because it is a tried and true method.
PAS also helps us to sell our product or service because it is an effective way to emphasize with and engage your reader.
The PAS framework helps you connect with the reader and can lead them to buy something that they may not have heard of before, or it will get them more excited about a product they already heard about and are already considering buying.
A Simple Example Of The PAS Copywriting Framework
Problem: Starting a business online is hard. Affiliate marketing can be confusing and overwhelming.
Agitate: Most people who start with affiliate marketing fail because they don’t know where to begin or how to get started. They also don’t have the right tools, training, and support needed to succeed in this space.
Solution: The Online Business Blueprint is your answer! It will walk you through every step of building a successful affiliate marketing online business from scratch using proven methods that work time after time again for our students. We’ve taken all the guesswork out of launching your own profitable affiliate marketing business so you can focus on what matters most - making money!
A Word Of Caution: When NOT To Use The PAS Formula
It’s important to note that PAS is not always the best option for your copy.
PAS can sometimes be seen as manipulative and insincere, so it’s appropriate in certain situations but not in others.
For example, PAS would be perfect to sell something like weight-loss shakes or exercise equipment because you’re touching on an emotion there: people have a problem, feel the pain (emotions), and want to lose weight.
Closing Thoughts On The Problem-Agitate-Solution Copywriting Framework
I hope this article on PAS has helped you to understand how the PAS copywriting framework can help improve your conversion rates and reach your online marketing goals!
PAS is a tried and true method for selling products or services of all kinds.
Now that you have this copywriting formula in your toolkit, it is waiting for you to use it!
If PAS isn’t the perfect fit for your current marketing material, don’t worry! There are lots of other options that can help sell more products - we’ll cover some of those in future articles on this blog.
Tim for Online Business Dude