These are the 10 commandments (rules) of direct response marketing. I first came across these concepts through copywriting and direct-response marketing legend Dan S. Kennedy.
There Will Always Be An Offer or Offer(s)
There Will Be A Reason Or Reasons To Respond Right Now
There Will Be Clear Instructions
There Will Be Tracking And Measurement
Branding Only As A By-Product
There Will Be Follow-Up (Huge!)
There Will Be Strong Copy
In General, It Will Look Like Mail-Order Advertising
The origins of direct response marketing.
Results Rule - Period.
You Will Be A Tough-Minded Disciplinarian
Closing Thoughts - Free PDF Download
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Tim for Online Business Dude