The 10 Commandments Of Direct Response Marketing

These are the 10 commandments (rules) of direct response marketing. I first came across these concepts through copywriting and direct-response marketing legend Dan S. Kennedy.

There Will Always Be An Offer or Offer(s)

There Will Be A Reason Or Reasons To Respond Right Now

There Will Be Clear Instructions

There Will Be Tracking And Measurement

Branding Only As A By-Product

There Will Be Follow-Up (Huge!)

There Will Be Strong Copy

In General, It Will Look Like Mail-Order Advertising

The origins of direct response marketing.

Results Rule - Period.

You Will Be A Tough-Minded Disciplinarian

Closing Thoughts - Free PDF Download

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Tim for Online Business Dude

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