In this article we’ll talk about online business strategy and why it’s super important to have one.
“This madness has to end - now!”
Whether you’re running an affiliate marketing business or you’re selling your own products online:
You need a strategy for your online business.
“Gurus” Keep You Stupid - On Purpose
This is madness.
They live off your desperation… They keep you dumb on purpose!
Unfortunately, I’m not talking about politics.
I’m not talking about the government or a “higher power”.
… I’m talking about 95% of the “business opportunity” scene, huge parts of the “online business education” scene and most of the best-selling products within the “Make Money Online” niche on Clickbank, JVZoo and WarriorPlus!
After reading this article, you will know exactly what is going on.
You will know what to look out for and how to avoid the trap.
Then, it’s up to you to do something about it - or to keep feeding them with your hard-earned cash.
Opportunity Seeking And Shiny Object Syndrome Keeps Feeding Them
The part of you that is seeking, that is opportunistic, and that is totally confused and overwhelmed - it’s literally feeding these people!
In fact, it’s feeding an entire industry.
People’s confusion is keeping this industry alive, and creates wealth - for them!
Yes, some people get really rich because of…
… Your confusion. Your desperation.
It’s playing into their cards.
You can see this madness for yourself every day in the “business opportunity” or “bizopp” niche.
This has to end.
Once and for all.
This Is Madness - And It’s Not Ok
But how can you ‘fight back’?
How can you become resilient against their powerful, enticing marketing message strikes?
Simple: You need a strategy.
Think, ponder and work on your online business strategy - every day - or become lost in the world of opportunity seeking.
It’s your choice!
School’s Never Out - In Business Education
And that’s good.
There’s no “official graduation” or the end of learning for an entrepreneur.
Because I’m operating a business that other people rely on, it’s particularly important to stay up-to-date and be aware of any developments.
The world of online marketing is constantly in motion and evolving.
We need to know what is going on.
But that doesn’t mean that we should neglect business fundamentals or buy any and every new, shiny product under the sun that’ coming out.
Business Strategy Rules Everything
That’s what drives our daily routine and behaviors - when it comes to business.
It’s behind every business decision we make throughout the day.
That’s why it’s called a business strategy.
No one book or one course or one mentor should ever dictate your entire business strategy.
Instead, you want to find and learn everything about what worked for other people and business best practices.
And then apply your strategy, every day.
Become Great At Something
I get it: Your goal with this whole “online business thing” is to make money.
Yep, that’s why I went into business as well.
And while it wasn’t the only reason - on my about page I talk about why it was predominantly about freedom for me personally - we’re not here for fun.
In the end, you only have a business if you’re making money from it, right?
The key to making money online is to become great at something you truly enjoy doing, and that is helping your target market with their biggest issues - every day.
Here’s the catch:
“Chasing The Bag” Is Not Enough
Almost everyone could set up a quick blog and create a few posts - quickly.
Everyone could start a YouTube channel and publish a few videos - once.
Almost everyone could get a few leads on a list - fast and one-time.
And while most people wouldn’t see any results from these single, “one-shot” marketing actions, a very few would even make a quick buck from it.
But in order to get through the noise, this is simply not enough!
A few blog posts, a few videos now and then or a few leads every couple of weeks are simply not good enough to achieve our goal:
Create a sustainable online business that spits out money like an ATM - consistently.
But What Should I Focus On?
Every person and every business is different.
But as I stated above: What worked well for other people (before you) and what worked really well for other businesses in terms of business fundamentals and best practices is a very good starting point.
Coming back to running an affiliate marketing online business, you clearly want to integrate the following points into your own business strategy:
- Traffic Generation - Getting the attention of potential clients
- Content Creation - Even if it’s not your primary traffic source
- Product Creation - After you’ve mastered the basics
- Lead Capture & List Building / Lead Generation - Keep in mind the list is at the core of your business!
- Email Marketing - To build a valuable relationship with your list.
- Creation Of Irresistible Offers - And improving existing, affiliate offers.
- Working On Your USP - What differentiates you from all the other options in the crowded, noisy marketplace?
To make money online and run a successful online affiliate marketing business, you need (web site) traffic, subscribers, and offers.
Is This List Complete?
No, of course not.
I could easily come up with plenty of other terms and topics that are important as well…
… like “autoresponder”, “opt-in page”, “lead magnet”, “conversion rate optimization”, “open rate”, “delivery”, “offers”, “permission”, “bounce”, “white / black list”, “list management”, “call to action”, “tracking”, “building trust and rapport”, “personalization”, “subject line”, “click-thru rates”, “targeting”, “unique clicks”, “hard / soft bounce”, “demographics / audience / target market / ideal client avatar”, “marketing systems, automations and assets”, and “marketing campaigns”, along with a gazillion other terms.
You see, it’s very easy to see why so many people get lost in the process.
But instead of getting confused, focus on the bold bullet points above.
Focus On Marketing
I could rand for hours on this topic, but here’s the gist of it:
You need to work most of your time on income producing activities.
That’s what moves your business forward.
Whether you’re creating an entirely new product to launch or you’re creating content and ads to attract new potential clients to your business, or you’re writing emails and helping your list to develop trust and rapport with your leads:
Make marketing a priority.
Marketing is not everything. It’s the only thing.
- Brian Kurtz
As I’m growing as a person and my online business evolves, I update this article over time.
So you might want to bookmark this page to come back to it in a few weeks/months from now again.
I hope you enjoyed this article on business strategy and got something out of it!
Thank you for reading and stay awesome,
Tim for Online Business Dude
PS: Start And Grow Your Own Online Business, From Scratch, Today!
==> This Is How.