If you have been around in the internet marketing niche for any longer than a couple of weeks chances are, you heard the term:
"The money is in the list" - right?
But why is that the case? Why is email marketing so important?
And what is the role of your blog/website then in your online business?
Is blogging dead in 2020?
Let's find out...
The Video That Triggered This Post
Big shoutout to the man in this video, Kam Jennings.
Kam is an experienced online marketer and in the online business world for years, and he runs the website epicconversions.com.
I agree with most of what Kam is saying in his video.
Let's go through the most important points, one by one:
Blogs To Make Money Online (As Review Sites Or Authority Blogs)
Kam's quickly making the point that "the comment section of most blogs is practically dead" and that almost nobody reads certain blogs regularly these days, "the conversation moved away from blogs".
And I totally agree with him on this point.
Although I built several of my websites to the point at which they're generating thousands of visits per months, the comment sections remain rather quiet.
But here's the thing:
That is absolutely ok!
Because: In my (and Kam's) opinion the purpose or function of your blog is NOT to become the centered masterpiece of engagement that's burying facebook and forums.
Far from it.
Instead, the purpose of my blog is to
- educate my followers/readers on certain topics that are important to us within our chosen niche,
- position myself as an expert, authority or thought leader within our chosen field,
- attract organic traffic (SEO),
- capture that traffic's contact information (list building/lead generation),
- be the face/storefront of my online business. (including the hosting of all money pages and paid products, etc.)
And that's still working perfectly fine in 2020 and beyond!
For the sake of and the focus of this article, let's look closer at:
Blog's Purpose (4): Capturing The Visitor's Contact Information
Let's put "the lead capture" or simply Opt-In into perspective:
As you can see, the blog (at the bottom left of the graphic above) is clearly NOT the center of my business.
It's "just one" of the traffic sources that attract, filter and drive traffic to my opt-in page (aka squeeze page, or landing page) to capture the visitor's email address (contact information).
Because the core idea of my online business is building an audience.
A responsive, engaged audience that's expecting to hear from me - preferably via email.
And that's why list building is the focus of my blog - and it should be yours, too!
Most people don't buy any product the first time they hear about it - no matter how useful it is, no matter how good the offer is, no matter how strong their pain is.
The rule of 7 says: A prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.
Plus: Trust is the most important factor when it comes to doing business online.
Trust between people is not an event, it develops over time.
In order to be able to have that time/opportunity, we need to be able to contact our audience, over and over again.
To build a relationship with our readers.
We build trust, and we build credibility by providing value to them.
Because: If you want to run a successful online business in 2020, you need to:
Make List Building And Email Marketing Your Priority
For the reasons listed above.
The core of your business is your email list.
Coming back to the blog and how it fits into this picture...
Your online business still needs a face, a storefront.
That is the blog, it represents your online business.
Plus, we attract organic traffic from search engines to our website/blog.
Reviews and keyword-focused blog posts still work.
But in order to make a sustainable, reliable income from your online business, you need to focus on list building and email marketing.
I hope you enjoyed this short but important article.
Do you agree? Or do you disagree? Let us know in the comments below.
Thanks for reading!
Your Online Business Dude.
Hi – I’m Tim, an online marketer from Germany and the founder of Online Business Dude. I run a couple of websites, and I openly share what works when it comes to starting and growing online businesses. I specialize in value-first and results-focused content marketing. I live, eat, and breathe free/organic and paid traffic generation, list building, and email marketing. If you need a helping hand with your SEO, SEM, PPC campaigns, list building, or email marketing efforts, simply let me know. Stay awesome!