The other day I came across another “big ticket” affiliate marketing program.
Chances are, if you’re part of the internet marketing industry for a while, you came across them.
And while a high commission for any successful sale sounds great, most of these programs have a rather short market lifetime. In this article I’ll point out why that is the case and address a couple of common, serious issues with high ticket affiliate programs.
Help Me, I Don’t Earn Enough Money!
Yes, we all want to make money with our online businesses.
And because recommending 2,99 USD e-books for a whopping 0,20 USD affiliate commission doesn’t pay the bills, we look for alternatives.
Plus, we might want to scale our online business at one point, for example through PPC advertising. But how can we profit if we work only for very small commissions?
Now you have a couple of options:
- Going for recurring commissions
- Creating more (niche-)websites
- Offering more products within our niche
- Going for high-priced products (big ticket or high ticket affiliate marketing)
Let’s take a look at recurring commissions
Many experienced affiliate marketers go for the recurring commissions and therefore recommend mostly SaaS companies and their products and services.
These companies usually try their best to keep retention rates high, therefore they have to keep the customer happy so they earn more money. (higher CLV, customer life time value)
That’s in general a good thing. Usually, that lead to continues efforts by the company to improve the products and services offering and keeping high standards.
How about creating more (niche-)websites?
That’s an excellent idea!
This way you build new income streams that are highly diversified.
Unfortunately, most people are lazy and don’t want to do the work. So they look for “better” options.
How about offering more products?
Another good idea!
And we as affiliate marketers don’t even have to come up and create those products ourselves, because so many good products with good affiliate programs are already out there.
Of course, this means we would also need to create more content, explain why another product might be a better fit, and that means: More work.
So let’s look for a seemingly “easier” option.
High ticket affiliate marketing programs must be the solution, right?
So many internet marketers, especially aspiring affiliate marketers, try to take a shortcut and go for the quick money.
It’s a very bad idea to try to make money fast and go after the get rich quick schemes. Why?
They’re selling out!
Affiliate marketers who chose this route compromise their integrity and authenticity for the quick buck.
There’s no problem with a truly high value product and a company or vendor paying a high commission to it’s affiliate.
The problem arises when the product – if we are honest with ourselves – is not representing even closely enough value for the price
I see experienced marketers now freaking out and shouting: “But the value is highly subjective!” and “If it wasn’t good, people wouldn’t buy it, right?”. Wrong!
Most people simply didn’t know better and got sucked in. Now they have to continue marketing the big lie because it’s a “pay to play” system. And they already bought into it.
Let’s be real: It’s one thing charging for a very well organized, thought-through, well produced video course that provides tons of value.
But it’s just not okay charging thousands of dollars for an empty promise and the lure of making a ton of money in a very short period of time, seemingly easy.
Here’s the biggest secret of this shady part of the internet marketing industry: Everyone involved into what I just described knows exactly what I’m talking about.
But most prefer lying to their clients, making it all sound ridiculously easy in exchange for a lot of money.
It attracts the wrong people
Marketing the method as “easy to do”, “done for you”, “we have the finished funnel including massive upsells for you”, “you just need to drive traffic”, “easy traffic through PPC”, you’ve read it all, is highly misleading.
Again, everyone involved knows it: The product vendor and promoting affiliates.
Another fact that everyone involved in this industry knows: 80% of all affiliates make zero to almost none money. That’s no surprise when you think about above scenario: Newbies promoting to newbies.
Unfortunately that means there’s room for unethical marketers to promote these ideas to newbies.
How can you quickly check for yourself if you’re in a trap?
Simple: Just ask yourself why you bought into the program in the first place. And be honest with yourself.
If you’re part of a program mainly because of potentially high commissions, and not because you love the product or service provided, you’re in it for the wrong reason.
But if you’re in it because you want to build a sustainable, professional online business, and you understand you’re in it for the long-term, that it takes time and effort to succeed, then it’s different.
If all a program has to offer is a high ticket sales funnel with lots of upsells, and you don’t really care about the products offered, then you might want to reconsider joining.
And if you’ve already bought into one of those big ticket affiliate programs and you feel you’ve been ripped off, please report your case and inform the Federal Trade Commission about the scam.
Plus, please let us know in the comments below. Thanks for reading, and as always:
Your Online Business Dude