Authority by Nathan Barry

These are my personal book notes on Authority by Nathan Barry.

After publishing this book, the author founded the successful SaaS ConvertKit.

Nathan subtitled his book "A Step-by-Step Guide To Self-Publishing". I think the concepts presented in this book can be used for MUCH more than that and are truly invaluable.

At the core, this book is about audience building.

Let's dive in.

Fact Sheet

  • Title: Authority
  • Subtitle: A Step-by-Step Guide To Self-Publishing | Become an Expert, Build a Following, and Gain Financial Independence.
  • Author: Nathan Barry
  • Similar/comparable to: Launch by Jeff Walker
  • Price: $179 ("basic" edition), $299 ("complete" edition), $499 ("strategy" edition)
  • Rating: 4.5/5
  • Recommended: Yes, but the pricing is off (too high for the basic edition) in my opinion. You get very similar, powerful concepts from Jeff Walker's book Launch.

Table Of Contents

  1. On Writing
  2. Basic Marketing
  3. Writing, Lots of Writing
  4. Pricing & Packaging
  5. Design & Formatting
  6. Prepping for Launch
  7. The Sales Page
  8. E-Commerce
  9. The Launch and Beyond
  10. Closing Thoughts

Key Concepts & Ideas

To be known, you must teach.

"... So I started to write my own tutorials and build my own audience. Within a year I had released two eBooks and made over six figures in profit from them."

If you know a skill (that other people use to make money), you can make a living by teaching that skill.

"So what separates the wannabes from the published authors? Well, actually writing." -> Consistency is key.

Email is where it’s at - build an email list.

"(...) if you focus on email you never have to start from scratch with a new product."

Nathan on affiliates / JVs:

"The affiliate brings you the sale (most of the work) and you gain a new fan. Overall, it’s a pretty good deal. In order to help keep their affiliates motivated, many authors will even offer a higher commission. The more you do to help make your affiliate successful, the more they will want to promote your book. That’s where negotiating the lowest possible commission may not actually be in your best interest."

Most sales will come from a few affiliates.

Nathan on when to start:

"Start before you feel ready"

"You may not feel like an expert qualified to write your book. But if you don’t start, you won’t ever become that expert.

You may not feel like your audience is large enough for you to actually make a living
from your book, but without starting, your audience won’t grow.

And finally you may not feel like your work is good enough to charge for it. That’s fine. Charge anyway.

To be successful you need to get in the habit of starting before you feel ready. That one habit will change everything."

Nathan On Audience Building (must watch!)

Notes On Nathan's Talk

An audience (that you build over time) is a perfect way to get the attention of your target market.

How do you get people to know or care about your products? Build an audience.

3 Principles Of Building An Audience

  1. Teach Everything You Know
  2. Tell A Story
  3. Build An Email List

I hope you enjoyed my book notes on Authority by Nathan Barry.

If you like what you read, please consider buying the book.

Stay awesome,

Your Online Business Dude

PS: If you like to use the key concepts and ideas presented in Authority to build your own, profitable online business - step-by-step - then make sure to download your free copy of the online business blueprint (PDF) here.

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